UI UX DESIGN
Ravlio
Ravlio is an online luxury fashion retail platform that sells the hottest fashion items from the world’s best brands and boutiques.
Product Overview
July, 2021 - Nov. 2021
Project Duration
UI UX Designer, UX Researcher
My Role
The Challenge
Many luxury clothing apps in the market give customers messy content on their home page.
The Content Fails to Draw Customers' Attention
It's our human nature that we have limited attention. Using all text on these decision making pages can be overwhelming
Search & Categories rely too much on pure text
Some loyalty programs fail to inform the users about the upcoming rewards programs.
Need Easier Access to Customer Loyalty Programs
Even with customer loyalty programs, a bad experience like return problems can cause big troubles...
Return Process are too complicated and causing bad reviews
The Goals
After rounds of user research and competitive product research, First, I decided to focus on the Home page to provide better browsing, searching, and purchasing experience for this project. Secondly, it's the Loyalty program and Orders/Return management under the user dashboard.
The famous designer brands separate each section on the browsing page to keep the user's attention. Improve on searching suggestions by providing options to switch between categories and brands for feed personalization.
Designer Brand is the essential logic behind all the features.
Collect points to reach the next level and redeem more exclusive offers; Notification shows available rewards and level-up information. Free return service should be completed in three simple steps.
Manage Loyalty program and Orders/Returns fast and easy.
User Flow
Solution 01
Using Designer Brand as Key Logic
Our content: Editorial section, horizontal items section, new season suggestion are all separated by designer brand for users to grasp brands they like in a second.
New Season: Be the First to Know
Discover new season clothing, footwear, and accessories; Shop labels like Dior, Celine, Saint Laurent, and more; Browse the latest trend wherever your are
Solution 02
Search Box: View Searching Suggestion Based on Category.
Simply switch to the category to select categories you would like to check out.
Search Box: Choose Your Favorite Brands to Personalize Your Feed.
Switch to Brand to select your favorite brands.
Solution 03
Manage Your Loyalty Program, Orders & Returns, and Other Settings in User Dashboard
With Loyalty Program and Orders & Returns as the most easy-to-access block, users can manage their Loyalty Program and Orders & Returns more efficiently.
Or Simply Click on Redeem Notification to Check Out Your Level and Exclusive Offers
Never miss a reward! We will notify the users if they level up or have available offers to redeem. On the My Loyalty Program page, users can check out their tier level, points progress and redeem rewards.
Solution 04
Check Order Status or Initiate a Free Return
Keep track of your orders, view order summary and more details on the order details page. Scroll down and click the Return Items button will link you to the free return process.
Complete a Free Return in 3 Steps. No Need to Hustle
Select the Items you wish to return, tell us the reason about what goes wrong, review the pick up date that suit you schedule than you are all set. A courier will prepare the package as well as return label to pick up your i